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Jo Self

Jo Self is a dynamic force in the world of personal and organizational development. With a mission to teach "Strengths as a Second Language," Jo strives to create a world where everyone can live to their fullest potential, where talents aren’t wasted, and where happiness becomes contagious. As a disruptor, innovator, and solution-oriented coach, Jo thrives on challenging the status quo and discovering new pathways to success.

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Jo's journey began in 2003 when she first engaged with strengths-based development. Her expertise grew as she developed nationally recognized programs for Yum! Brands and served on the national board for the ESM Association. In 2015, a health scare and a desire for deeper fulfillment led Jo to her true calling. She became Peru’s first Gallup Certified Strengths Coach, working in Spanish to help individuals and teams discover and maximize their strengths.

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Jo understands the unique challenges of entrepreneurship and international living, after living in Mexico City for many years. She brings this perspective to her coaching, helping clients in over 23 countries achieve sustainable success and celebrate their achievements. When not coaching, Jo enjoys spending time at the sewing machine, catching a movie, sharing a glass of wine with friends, or playing with her energetic son, affectionately known as "O."

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With a passion for building strengths-based communities her vision is clear: a brighter future where individuals and communities thrive together.

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